So it’s time to write another blog post. Are you jumping up and down with excitement?
Why is it that writing an article about something we’re (hopefully) interested in causes us to feel stressed and slightly depressed?
Partly I think, it’s because we know we HAVE to do it. We humans have an in-built resistance to being told what to do. Suddenly even housework seems inviting by comparison; we’re looking for any excuse to put off writing that blog post. But our blog has the potential to earn us income, so it makes sense to create posts regularly.
How to write a blog and make money
However, maybe you’re simply in the wrong niche. For example, if your blog is about ‘car insurance’, do you love that particular subject? Or maybe you’ve listened to a webinar that told you that the car insurance niche is a lucrative one (it is actually). Any ads on your site that people click on will make you a fistful of money. The trouble is, you have to get people to visit your site before they’re able to click on your ads. That means creating content and lots of it!
Perhaps you’ve been following instructions and putting up blog posts on a regular basis. That’s very commendable, so how’s that working out for you? If you weekly visitor count is gradually rising, you’re doing well. That’s how it’s supposed to work, and you will eventually make money from your blog if you put in the effort, week after week for a few years.
However if nothing seems to be happening, it could be for several reasons:
The search engines are being blocked. If you’re using WordPress, go to the settings tab, click on ‘reading’ and make sure the box next to ‘Search Engine Visibility’ is not ticked.
You’re not using the right key phrases in your posts. Gone are the days of having 1 keyword and inserting it as many times as possible into your post. Instead choose longer keyword phrases that pertain to your subject and sprinkle these in. 1 or 2 mentions of your main keyword will be plenty, depending on the length of your post.
You simply don’t have the time to update your blog. This is the main reason people don’t succeed. They start off with the best of intentions, but life gets in the way. It’s hard to find the time to write consistently when you’re working full time or looking after a family.
What’s the answer? There are many good writers who will write your blog posts for you without charging an arm and a leg. They’re called ghostwriters or freelance writers. Some, like myself, are published authors who write for others on the side.
If you’re serious about your business, don’t give up for lack of time. Get those posts written and out there. How often should you post? The general rule is as often as possible; however consistency is most important here. One post a week on a consistent basis is more valuable than posting every day for a week, then lapsing for a fortnight.
How long should your posts be? As long as is necessary to get your information out in a concise and readable way. Longer (600 words or more) is usually better, however don’t write a lot of fluff and filler just to achieve a high word count.
I hope this information has helped with writing posts on your blog. I wish you every success!